Results-driven and highly collaborative Product Designer with over 10 years of experience focusing on driving growth, increasing revenue, and consistently delivering sustained value to users.

I excel in visual design, thrive in cross-team collaboration, and am passionate about creating both strategic and awe-inspiring product experiences.

B2C • End-to-End Design • Conversion • Onboarding • Research

Ancestry’s StoryScout:

increased subscriptions by 1.5% (totaling 7K GSAs) through a guided experience for first-time users

Growth Onboarding • A/B Test • Revenue Growth • Sign-ups

‘New Person Hints Behind the Paywall’ experiment:

boosted sign-ups by 20% (equivalent to +$175K in revenue p/year) by placing exclusive hint records behind a paywall

Growth Onboarding • A/B Test • Revenue Growth • Sign-ups

‘New Person Hints Behind the Paywall’ experiment:

boosted sign-ups by 20% (equivalent to +$175K in revenue p/year) by placing exclusive hint records behind a paywall

Freemium • A/B Test • End-to-End Design • Conversion • Free Trial Sign-ups

‘Free vs Paid’ experiment:

increased family tree creation by 29% through a widget explaining what features are free

Let’s connect and create something incredible together

View my resumé

Let’s connect on Linkedin